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Of those subscribers, it’s reported that text messaging is the most widely used mobile data service on the planet, with 84% of all mobile phone users worldwide texting at least occasionally, and nearly 100% of phones available capable of SMS messaging.
According to both the Mobile Marketing Association and Pew Internet & American Life Project Surveys, Over 50% of US mobile phone users have sent or received a text in the last 30 days. Age group text usage in the United States is as follows:
- Age 13-24: 80% text
- Age 18-27: 63% text
- Age 28-39: 31% text
- Age 40-49: 18% text
What this means for businesses is that there is now an entirely new way to reach your target demographic anywhere they go, at any time they go there. This next evolution of permission-based advertising is inexpensive with high consumer acceptance and redemption rates, plus it is environmentally friendly. No paper, no clutter and no mess.
Our easy to use software makes sending reminders, coupons, information about events, sweepstakes and so much more directly to your target market a breeze. My Txt Connect also provides instant, trackable information about your customers, allowing you to analyze the effectiveness of a particular campaign in real time.
Best of all, providing people with information they have chosen to receive with data they find of interest on a phone that they always have with them ensures that your message will be seen every time it is delivered.
Your customer has their entire world in their hands.
Be part of it!
My Txt Connect uses cellular phones Short Message Service (SMS) capability to send messages of up to 160 characters to users who have chosen to receive them. Our easy-to-use, web-based software allows you to communicate directly to your target demographics mobile phone within minutes while building and managing your customer database.
It’s as easy as logging into our website, typing your message, choosing your target and pressing 'Send.' Within seconds your message will be delivered in the palm of your customer’s hand.
Your customer subscribes to your campaign by either
- Sending a text keyword e.g. 'YOURSTORE' to a 5-digit 'shortcode' phone number from their mobile phone or
- You or the customer enters their mobile phone number on a POS, web page, clicks an email link, enters their number into a kiosk, etc.
Customers 'opt-in' or subscribe to your text messaging campaign because they view the information that you send them as valuable, it is not "spam". Because they choose to receive the offers, it allows for immediate recognition, increased effectiveness and a larger return on your investment.
We offer a tiered pricing structure to accommodate everyone from local startups to Fortune 500 companies – you’ll effortlessly be able to influence your customer’s behavior, increase sales increase activity and clearly measure results, easily within your marketing budget.
According to a recent report from JupiterReserach,“Consumers are interested in receiving coupons on their mobile phones, though adoption by advertisers remains low: 30% of consumers would like to receive mobile coupons, but only 1% of advertisers offer them.” (Mobile Coupons Find More Favor with Consumers than with Advertisers.)
Carriers supported: Alltel, AT&T, Boost, Cellular One, Sprint, T-Mobile, US Cellular, Verizon, Virgin Mobile, and more...
Because our company was founded by technology professionals, we know how important data is. My Txt Connect software allows for instant, trackable results.
Upon logging into your account, you’ll be able to instantly access vital data, statistics, facts and figures to measure the effectiveness of your campaigns.
Each advertising and marketing medium requires it's own considerations to be successful. Our expertise is in the mobile message medium and we can assist you in determining what messages to send, how often and how to support these efforts with other technologies such as POS, email, RSS feeds and others. Need some help setting up your account? Not entirely sure what to offer through My Txt Connect messages? Fear not – our friendly coaching and support staff is here to help you establish and manage your campaign.
In addition to our software, we also offer marketing support and tips from our team of experts. We can assist in providing collateral, create and make changes to your messages and provide assistance to ensure success with your text-based marketing campaign. Learn best practices, how to build solid consumer relations and what MyTxtConnect can do to help you build your business in just a few clicks.
Whether you’re creating your first text-based campaign or your 100th, you’ve come to the right place.
How much does it cost to send and receive SMS messages?
Rates for sending messages vary depending on individual service provider’s plans. Most of the people who use text messaging choose a plan that allows for unlimited or a high frequency of text messaging. Many plans come with an option of sending and receiving a set amount of messages per month for a small monthly fee (usually $5-$10). When SMS messaging is not included in service plans, most service providers charge between $.10 and $.25 per message. As a My Txt Connect customer, you are not responsible to pay these costs.
I know people hate to get spam. Why is this different?
The messages sent through My Txt Connect are not spam because users who receive your messages have agreed to opt-in to the program and therefore are interested in receiving the messages. They always have the option to opt-out to discontinue receiving your messages, so we advise our customers to provide information that is valuable to their clients and is not too frequent as to be regarded as intrusive.
How many wireless SMS users are in the United States?
According to the CTIA, in the first half of 2007 there were roughly 243 million wireless users. Among them, 97 million are listed as text message users.
How much does it cost to send and receive SMS messages?
Rates for sending messages vary depending on individual service provider’s plans. Many plans come with an option of sending and receiving a set amount of messages per month for a small monthly fee (usually $5-$10). When SMS messaging is not included in service plans, most service providers charge between $.10 and $.25 per message. As an My Txt Connect customer, you are not responsible to pay these costs.
What can I do to get more people involved in my program?
The possibilities are endless. You can do everything from sweepstakes to scavenger hunts and from coupons to special reminders to encourage people to begin receiving your SMS campaign. Out of ideas? Our helpful coaching team has plenty of tips to help get the creative juices flowing.
Where can I learn more about mobile marketing?
One of the best resources on the internet for news, statistics and reports about the mobile marketing industry is the Mobile Marketing Association Web site.
I need help with my campaign. Where can I look for help?
We encourage you to contact our Coaching and Support team via e-mail at support@MyTxtConnect.com. They will make every effort to get back to you in a timely manner and assist you in whatever way possible.