Major corporations such as Coke, Pepsi, Wal-Mart, ESPN, Northwest Airlines and many more understand the importance of using mobile technology and have embraced it.  So did President-elect Obama’s campaign: they induced over 25 million people to subscribe to a text messaging campaign.

Consider these facts: 

• Over 85% of people over the age of 13 in the U.S. carry a mobile phone.  There are over 230 million cell phones capable of receiving text messages.  
• Verizon Wireless reported a 100% increase of sent and received text messages and multimedia messages (MMS) that includes pictures and video from June 2007 to June 2008.
• AT&T reported that data now represents 21.5% of AT&T's total wireless revenues, up from 16% in first quarter 2007. During first quarter of 2008, customers sent 620 million multimedia (MMS) messages and 44 billion  text (SMS) messages.
• According to VeriSign, their mobile messaging networks enabled more than 43 billion messages in the first quarter, up more than 34% from the previous quarter and an increase of more than 150% year-over-year.
  
  What this means for advertisers is that there is now an entirely new way to reach your target demographic by something they carry with them at all times - their cellular phone. If you have a business that wants to break through the clutter by reaching consumers on the go, anytime, anywhere, My Txt Connect is for you.
  
  The next evolution of advertising is inexpensive with high consumer acceptance and redemption rates, plus it is environmentally friendly. Beyond being far more cost effective than traditional print advertising, SMS messaging offers the relevancy and immediacy your customers expect in their busy lives through the most personal electronics device they own, and rarely leave the house without. And best of all, because users opt-in to the program and choose to receive the offers, it allows for better retention, higher acceptance rates and thus a larger return on your investment.